AI Insights · Timothy · July 2022
Top 5 Wellness Apps on iOS in Germany: Q2 2022 Performance
Discover the performance of the top 5 wellness apps on the iOS platform in Germany during Q2 2022, including trends in downloads, revenue, and active users.
The second quarter of 2022 saw notable trends among the top 5 wellness apps on the iOS platform in Germany. Here’s a closer look at their performance in terms of downloads, revenue, and active users.
ShutEye®: Sleep Tracker, Sound experienced fluctuations in both weekly revenue and downloads. Revenue peaked at approximately $8K in mid-April and saw a downward trend to about $2.3K by mid-June. Downloads followed a similar pattern, starting strong with about 11.9K in mid-April but dropping to around 1K by early June. Active users also declined from nearly 16.7K in mid-April to about 5.9K by the end of June.
Calm maintained a strong performance throughout the quarter. Weekly revenue remained robust, peaking at around $33.4K at the end of April. Downloads saw a high of about 6.4K in mid-April, while active users stayed relatively stable, peaking at approximately 33K in late April.
I am - Daily Affirmations showed steady weekly revenue, peaking at around $4.9K in early April, but experienced a gradual decline to about $2.1K by the end of June. Downloads followed a similar trend, starting at 5.1K in early April and dropping to about 1.8K by the end of the quarter. Active users saw a slight decline from approximately 17.4K in early April to about 11.5K by the end of June.
Sleep Cycle - Tracker & Sounds had consistent revenue throughout Q2, peaking at around $10.4K in late April. Downloads were relatively stable, with a notable peak of about 4.3K in early June. Active users remained strong, fluctuating between 100K and 115K throughout the quarter.
Headspace: Sleep & Meditation showed strong weekly revenue, peaking at approximately $41.5K in mid-April. Downloads varied, with a high of about 3.3K in late April. Active users remained relatively stable, peaking at around 43.5K at the end of May.
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